Do not end up in spam!

Does your mailing end up in spam? We can help you to avoid it!

Mailing is one of the most popular and effective forms of promotion. It is estimated that in 91% of companies, electronic mail is the major channel of communication with their customers. On the other hand, statistics are quite alarming: up to 50% of e-mails with offers end up in the spam folder. How can you avoid this undesired scenario and boost your chances of reaching the customers?

Do you want your promotion campaigns to bring about the expected results and improve your sales performance? E-mail marketing should be used  reasonably or else it may be counterproductive. Messages in the customers’ spam folders simply do not reach the recipients, raise suspicions and trigger bad associations with a brand. Do you want to avoid it? Below you will find the most popular reasons why e-mails end up in spam.

  1. Provider of messaging infrastructure – choose quality

When you choose the tool for mass-scale messaging, select a trusted provider who will ensure top quality infrastructure. It is important that your business partner cooperates directly with the major mail providers in the country and regularly develops the technology.

  1. Message sender – make sure that the message is standardised

Do you send e-mails from an address starting with, e.g., “noreply”? Be careful, because this type of action may be negatively evaluated by anti-spam filters. Choose one regular address for your messages because recipients appreciate personal contacts and are more willing to click on e-mails from familiar senders.

  1. E-mail subject – bad marketing choices

Do you use capital letters in a newsletter’s title? Do you have a soft spot for exclamation marks or ellipses? Do you think it will attract attention and will distinguish your e-mails from others? This may be a big mistake on your part because anti-spam algorithms very frequently interpret them as unwanted messages. The lately popular procedure of inserting the abbreviation “Re” in the message’s subject may bring about negative effects; it suggests that the recipients have already corresponded with the sender. Can this trick increase the probability of reading your e-mail? Perhaps, but it may also be the reason why your message ends up in spam.

  1. Artwork with a wrong ALT attribute

Anti-spam algorithms verify not only an e-mail’s title and content but also the images attached to the message. Make sure that you verify the Alt attributes of the artwork included in a newsletter or alternative descriptions that will be displayed on the recipients’ screens. When you introduce to artwork description unauthorised words, you may pay a high price: filters capture such practices and, consequently, the e-mail ends up as spam.

  1. Too large files

Do you send e-mails with attachments? Do you enjoy taking the recipients by surprise with interesting information, free-of-charge PDF manuals? Beware, because too large files or too many attachments with extensions *.zip or *PDF may be interpreted by anti-spam filters as potentially dangerous to the recipients.  If you do not want your messages to end up in the spam folder, make sure the size of the attachments does not exceed 400 KB.

  1. Too large artwork

Anti-spam algorithms also respond to too large images in messages. Hardly anyone sends e-mails with artwork as the only content. Make sure that there is balance between the e-mail’s content and images.

  1. Missing unsubscribe link

A newsletter’s recipients have the right to unsubscribe at any given moment and you need to make it possible for them. An unsubscribe link is therefore a mandatory element that should be attached to every message you send.

  1. No personalisation or mailing segmentation

Nobody likes messages that are of no interest to him or her. If you do not want your newsletter’s recipients to transfer your messages to the spam folder, try to group them into categories, e.g. by age, sex or interests.  Send your messages with content tailored to each group. As a result, you will boost the mail’s chances of reading and you will avoid the risk of transferring the e-mail to the unwanted messages folder.

Do you need assistance in carrying out e-mail marketing campaigns? Contact us at [email protected] and  enjoy comprehensive support. We are here for you!